| Baseline
partners, Jill Dyche and Evan Levy, are internationally
recognized authors, speakers, and business and technology
consultants. Their books demonstrate pre-eminent thought
leadership and practical advice on the subjects of data
warehousing, customer relationship management, and data
integration.
 Customer
Data Integration: Reaching a Single Version of the Truth
(John Wiley and Sons, 2006) is Baseline’s latest book.
Co-authored by our partners, Jill Dyche and Evan Levy, the
book shows the business breakthroughs achieved with integrated
customer data and explains how to make CDI work. The book
features case studies from Royal Bank of Canada, Intuit,
AARP, Overstock.com, Amgen, and others.
» Learn more
 The
CRM Handbook: A Business Guide to Customer Relationship
Management (Addison Wesley, 2002) is the industry’s
bestseller on the topic of CRM. Jill Dyche explains how,
customer focus is no longer simply nice to have in today’s
competitive marketplace – it’s a fundamental
mandate. The book is a manager’s best friend, providing
both a primer and a how-to guide to defining and implementing
Customer Relationship Management. » Learn
more
 Impossible
Data Warehouse Situations: Solutions from the Experts
(Addison Wesley, 2002) shares insights from Jill Dyche,
and other industry leaders, on common problems, alternate
fixes, and lessons learned along the way.
 e-Data:
Turning Data into Information with Data Warehousing
(Addison Wesley, 2000) is Jill Dyche’s first book
and is published in six languages. It is written especially
for executives and managers. The book covers data warehousing
and its surrounding technologies in a straightforward and
engaging way, illustrating how companies are leveraging
their data warehouses to serve a wide range of business
needs.
» Learn more
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